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Videotron Connect
Flagship Store

In 2010, Sid Lee was mandated by Videotron to create an innovative and audacious flagship store in downtown Montreal that could showcase the company’s newest mobility services.

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Challenge
The challenge was to bring the Videotron brand to life while successfully incorporating its new interactive technologies. Sid Lee rose to the occasion by imagining a three-step experience.

Solution
First, a textured glass façade set off with dynamic lighting portrays the intensity of Videotron’s activities to passersby. Then, a giant, high-quality stair-screen welcomes visitors into the store. Finally, a mobile bar with dynamic and interactive countertops helps Videotron employees present the offers to customers.

Results
These interactive elements greatly contributed to making this Videotron store the best in Quebec in terms of purchase conversion rates. The experience also brought together Videotron’s full range of services within the store space while respecting the initial architectural demands and building characteristics.

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Organizations

Sid Lee Architecture

Architecture

Montréal, Québec, Canada

http://sidleearchitecture.com

Statistics

StatusCompleted
Year2010
Edition1 st
Views998
Organizations1

Locations

Flagship Store
1192 Rue Sainte-Catherine Ouest, Montréal, Québec, Canada H3B 1K1


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