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Lincoln at the Us Open Connect
Five years of Lincoln cars at one of the world’s oldest tennis championships

As part of its five-year sponsorship agreement with the US Open, the Ford Motor Company showcased Lincoln cars on the grounds of the tournament for five consecutive years. Various designers were contracted to develop the concept for each installation, and gsmprjct° provided technical direction, project management, construction supervision, and on-site installation services. http://www.usopen.org

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As the design and scale of these high-profile installations changed from year to year, the challenges were quite varied. Individual projects ranged from temporary outdoor car displays (that nonetheless had to withstand the elements), to more involved installations requiring the use of automation and audiovisual technologies, to a completely immersive brand environment, featuring a spa, a lounge, a boutique, and an exhibit of objects that influenced Lincoln designs. The scope of gsmprjct°’s work also involved vehicle and artefact acquisition, security, daily maintenance, lighting design, and soundtrack production. Schedules, deadlines, and logistical issues—such as installation taking place with the tournament already underway, as well as labour union and building code considerations—were often a factor but were handled expertly by gsmprjct° thanks to pre-fabrication, testing, and client approval prior to final installation.

Organizations

gsmprjct°

Design - Exhibition and Experiences

Montréal, Québec, Canada

http://www.gsmprjct.com
As part of its five-year sponsorship agreement with the US Open, the Ford Motor Company showcased Lincoln cars on the grounds of the tournament for five consecutive years. Various designers were contracted to develop the concept for each installation, and gsmprjct° provided technical direction, project management, construction supervision, and on-site installation services.

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Statistics

StatusCompleted
Year2005
Edition1 st
Views624
Members1
Organizations1

Locations

USTA
Arthur Ashe Stadium, NY, United States

From Aug 01, 1999 to Sep 01, 2004

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