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PixMob

Transforming people into pixels, crowds into displays

Montréal, Québec, Canada

http://www.pixmob.com
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Background

OUR VISIONS. OUR ROOTS. OUR INSPIRATIONS.

We’ve always been captivated by digital lighting and interested in finding new ways to communicate through light. This means researching, understanding and experimenting with humankind’s relationship with light: our fascination for watching burning ashes for hours, our fear of lightning, the warmth of the sunlight in the morning. It means pushing the boundaries of our perception of reality through light by exploring phenomena like stroboscopes, or persistence of vision. It means designing from the raw ingredients that make digital light, like silicon wafers or conductive materials, as well as materials that can shape lighting with their physical properties.

We’ve always been captivated by digital lighting and interested in finding new ways to communicate through light. This means researching, understanding and experimenting with humankind’s relationship with light: our fascination for watching burning ashes for hours, our fear of lightning, the warmth of the sunlight in the morning. It means pushing the boundaries of our perception of reality through light by exploring phenomena like stroboscopes, or persistence of vision. It means designing from the raw ingredients that make digital light, like silicon wafers or conductive materials, as well as materials that can shape lighting with their physical properties.

INSPIRATION
PixMob was inspired in part by MIT research done by Vincent Leclerc, Creative Technology Officer, with Professor Hiroshi Ishii and the Tangible Media Group on topics like physical interfaces, amorphous computing, emergent systems (ant vs ant colony), swarm intelligence, and the power of multiplying small, simple computers that communicate and cooperate on a basic level. Taking further inspiration from gatherings like the annual Burning Man event, PixMob is based on concepts connected to tribe mentality: groups of people assembling to take part in ephemeral shared experiences, the immediacy of experience, collective euphoria, and the idea of active participation versus simple attendance.
Why do we gravitate towards these types of events? How can we enhance the experience on the individual level? PixMob emerged out of these questions. There were many late-night conversations with MIT colleagues, most notably Marcelo Cohelo, Joanna Berzowska and Josh Lifton. Finally, in 2006-2007, a vision materialized: connecting crowds through giving individual audience members objects that could change color remotely.
After numerous technological iterations, the first PixMob event was produced thanks to the creative vision of Cirque du Soleil’s artistic director, Michel Laprise: the international launch of Microsoft Kinect.
Since then, PixMob has taken us all over the world to discover new cultures and meet amazing new friends, inspiring us with their own visions of the collective experience. We hope our paths will cross in the near future and we look forward to the new ideas these connections will spark.

What we are

Inventive
Our Montreal studios are hives of creativity where artists, designers, engineers and programmers team up daily to push back the frontiers of technology. Our goal: create extraordinary and unprecedented experiences. Innovation also means collaboration with exceptional partners to meet the highest reliability and quality standards.

Responsive
The power of PixMob technology is the ability to adapt to a diverse range of projects and budgets. You want entertainment, cultural enrichment or effective marketing and communications? Our teams develop products that specifically correspond to your needs.

Professional
We know event management is challenging. From concept research to integration, we bring our expertise to the table. We deliver fully operational technology and solid installations, on time and in line with your objectives.

Projects

Entertainment Events Multimedia

7UP | Team UP

Pixel Mapping

Las Vegas, Nevada, United States

2015 ~ 7UP | Team Up is a national campaign. Look up on the brighter side and light up, drink up, team it up and live it up with 7UP.
Events Multimedia

Dubai International Parachuting Championship 2014 Opening Ceremony

Transforming people into pixels, crowds into displays

Dubai, Dubai, United Arab Emirates

2015 ~ For its fifth edition, the Dubai International Parachuting Championship organisation wanted to launch the competition by representing the best of parachuting and of the city of Dubai in a spectacular way. BlackOut’s vision was to immerse the public in the world of a skydiver. The main aim was to make the public feel something they never felt before, the possibility to live the liberty of skydiving...
Entertainment Events

Coldplay at I♥︎Radio

Transforming people into pixels, crowds into displays

Las Vegas, Nevada, United States

2014 ~ The iHeartRadio Festival is a one-of-a-kind live music experience in which the hottest names in popular music, such as Bastille, Nicki Minaj, Taylor Swift, Usher or Coldplay, go on stage to perform their newest hits in front of a selected audience. A sky full of PixMob stars When Chris Martin started to chant the first notes of his famous song A Sky Full of Stars, 5000 PixMob helicos were re...
Entertainment Events

Heineken Stardium

Transforming people into pixels, crowds into displays

Seoul, , South Korea

2014 ~ As its hyper-portmanteau name suggests, 5tardium is an event organized by Heineken Korea in a star-shaped stadium, with 5 different stages offering 5 different experiences.
Events Multimedia

University of Michigan Marching Band

Transforming people into pixels, crowds into displays

Ann Arbor, Michigan, United States

2014 ~ PixMob was recently chosen by the University of Michigan Marching Band to add some magic to the halftime show of Under the Lights III, the football team’s annual night game. Founded in 1896, the UMichigan Marching Band is well known for their on-field performances, and is an integral part of the Michigan football tradition. A Moving Light Show on the Field The 290 musicians and 130 dancer...
Events Sports Multimedia

Sochi Winter Games - Opening and Closing Ceremonies

Transforming people into pixels, crowds into displays

Sochi, Krasnodar Krai, Russia

2014 ~ The opening and closing ceremonies are among the most impressive and memorable events of the Winter Games. The Sochi edition was no exception as the ceremonies were unforgettable. This year, the performance was both on the stadium floor with the most talented artists and the best athletes in the world; and also in the stands where the spectators actively participated, wearing LED medallions. With ...
Events Sports Multimedia

Winter X Games

Transforming people into pixels, crowds into displays

Aspen, Colorado, United States

2014 ~ From nightfall to dawn For the 18th edition of the Winter X Games in Aspen (Colorado), Tiësto, the world-renowned DJ, warmed up the audience in an outdoor performance of stimulating electronic music and stunning light effects, with the mountains as a backdrop. A light designer playing with PixMob Koen De Puysseleir, light director for Tiësto, controlled PixMob technology through his light...
Entertainment Events

Mexico XXI Century

Transforming people into pixels, crowds into displays

Mexico City, Federal District, Mexico

2014 ~ Last september of 2014, PixMob lit up the Telmex Foundation “Mexico XXI Century” event, produced annually in Mexico City’s National Auditorium to honor its scholarship holders. Every year this well renowned forum, invites global leaders and celebrities to share their views and opinions on different crafts and disciplines. This edition featured the following speakers: former US Secretary of Stat...
Entertainment Events

Sensation Euro Tour

Transforming people into pixels, crowds into displays

Bologna, Emilia-Romagna, Italy

2014 ~ The Sensation show “Into the Wild” is based on the primal instincts of the wildlife. The jungle is a metaphor for a night of dancing, where men search and hunt for female prey to catch. The 360° show is a spectacular artistic performance with lasers, blasts of fog and CO2, dancers, pyrotechnics, water jets, interactive LED technologies and a giant inflatable white snake hanging from the ceiling, t...
Entertainment Events

International Music Summit (IMS) Ibiza 2014

Transforming people into pixels, crowds into displays

Ibiza, Balearic Islands, Spain

2014 ~ The Grand Finale of the International Music Summit (IMS), Ibiza’s very own music business conference, is one of the most unique parties in the world. Taking place at the UNESCO World Heritage Site of Dalt Vila, high above Ibiza, the location is quite simply breathtaking and unlike any other in the electronic music world. On the stage overlooking the whole town of Ibiza, some of the top DJs in the ...
Entertainment Events Multimedia

Tiësto at Hakkasan

Transforming people into pixels, crowds into displays

Las Vegas, Nevada, United States

2014 ~ 2500 Tiësto fans became part of the lighting show at Hakkasan nightclub thanks to LED wristbands controlled through wireless infrared. Pulsating with light and colour, the crowd became a canvas for Tiësto’s visuals, creating an immersive experience thus far seen only at the Super Bowl Halftime Show.
Events Sports Multimedia

Super Bowl XLVIII Halftime Show - 2014

Transforming people into pixels, crowds into displays

East Rutherford, New Jersey, United States

2014 ~ PixMob unveiled the first ever human video canvas for the Pepsi Super Bowl XLVIII Halftime Show viewed by 111,5 million across the world. During the show, 500 field performers and 80,000 live spectators were incorporated into Bruno Mars’ performance through a debut presentation of PixMob VIDEO interactive LED technology.
Entertainment

Black Keys at Osheaga Festival

Transforming people into pixels, crowds into displays

Montréal, Québec, Canada

2012 ~ As the Black Keys performed their hit “Everlasting Light”, the crowd looked up to see 2000 sparkling helicos floating down towards them from the sky. Each carried a LED wristband pulsing in sync with the music. Brand activation PixMob partnered with Moment Factory to help Air France offer this mesmerizing spectacle. Two lucky spectators caught extra-special PixMob helicos offering a free rou...
Entertainment Events

Arcade Fire at Coachella Festival

Transforming people into pixels, crowds into displays

Coachella, California, United States

2011 ~ During a pivotal moment in Arcade Fire’s encore performance of “Wake Up”, the sky above the stage opened up and hundreds of PixMob balls spilled onto the crowd, bursting into colour and light as audience members bounced them around.

Products

PixMob ~ BALLS

http://pixmob.com/product/
PixMob Balls engage fans who bounce them around in a crowd. They change colors in sync with live music, light shows and people hitting them. They are made of matte white vinyl and can be branded.

PixMob ~ HELICOS

http://pixmob.com/product/
Like a swarm of fireflies, PixMob Helicos gracefully descend into an audience creating immersive visuals. They are well-suited to deliver wristbands or pendants to a crowd.

PixMob ~ PENDANTS

http://pixmob.com/product/
Worn around the neck, PixMob Pendants unite a crowd through wirelessly-controlled visual effects. Both the lanyard and the pixel can be branded.

PixMob ~ WRISTBANDS

http://pixmob.com/product/
PixMob Wristbands pulsate with colours in sync with live music, light shows and body movements. They are made of translucent silicone and can be branded and RFID enabled. After the event, the wristbands can be permanently switched to motion-sensitive...

Contacts

Headquarters
1751 Rue Richardson, Montréal, Québec, Canada H3K 1G6
+1 514-510-5777
+1 514-510-5888


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