Design - Exhibition and Experiences

Montréal, Québec, Canada
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With a history going back more than 50 years, gsmprjct° is a pioneer and major player in the field of exhibition design and production. We believe that each project is a collaborative exploration leading to a unique outcome, and the results speak for themselves. Our portfolio is a rich and varied collection of international exhibition environments that crosses mediums and spans disciplines: from museums to observation decks, from ancient civilizations to contemporary art, from science to business to culture, and everything in between.

Much more than just a design firm, gsmprjct° is the complete package. From the earliest steps in the development process to the operation and production of blockbuster visitor experiences, we’re equipped to do it all.

Four key areas of our practice allow us to diversify our portfolio, enhance our projects, and differentiate our company from our competition.

Content // At gsmprjct°, content is central to everything we do. Long before the design process begins, our in-house content specialists dedicate themselves to developing a deep understanding of the exhibition’s subject matter, regularly relying on panels of specialists—historians, archaeologists, scientists—to ensure that our content is rich and rooted in the most up-to-date information available. From there, content influences all design choices as our team strives to deliver the messages of this experience as clearly and succinctly as possible. Storytelling is regularly a major player in this process, whether it’s integrated into the experience overtly or worked more subtly into the visitor’s journey.

Interactivity // Visitor interaction is a core element of our design strategy. We tailor the interactive components of each of our exhibitions to work in tandem with the content, allowing us to simplify complex concepts and to tell our stories in the most complete and immersive way. Interactivity also allows us to personalize the exhibition for each visitor, making for a more relevant, engaging, and memorable experience. While technology plays a major role in our interactive elements, it does so invisibly and always at the service of the storytelling—never the other way around. Our designers are adept at finding ways to push the storytelling with the help of cutting-edge technology and leveraging tools like the web or social media in an effort to extend the experience beyond the museum walls.

Operations // No stranger to the unique exigencies of managing an exhibition—or even an entire museum—gsmprjct° has taken on the responsibility of operations and maintenance for several of its projects. Becoming familiar with this side of an exhibition has taught us to keep operations in mind in all of our work. Important elements like throughput, visitor flow, staffing, back-of-house, and environmental control are all carefully considered every time we design a new exhibition.

Business Modelling // We believe in our work, and we’re not afraid to put our own money on the table when opportunities to coproduce appear. Our dedicated finance team has extensive experience in overseeing the financial modelling and budgeting for major international projects, which has enabled us to coproduce two of our most recent projects—major blockbuster exhibitions on six-year world tours—with Lucasfilm.

gsmprjct° has worked with public and private customers at both the domestic and international levels. Projects have varied according to their subject, their target audience and their size and scope.



Totems Exquis

Design - Exhibition and Experiences

Montréal, Québec, Canada

2013 ~ gsmprjct° conceived of, designed, and installed this interactive activity as part of the 2013 Montréal en lumière Festival. The installation was projected onto the face of the Président-Kennedy Pavilion, perhaps the most iconic building of the Université du Québec à Montréal, right in the heart of the city’s Quartier des Spectacles.

Star Wars™ Identities

Design - Exhibition and Experiences

Montréal, Québec, Canada

2012 ~ Star Wars Identities is a redefined blockbuster exhibition experience that investigates the concept of human identity through the memorable characters of the Star Wars films. Once again joining forces with BleuBlancRouge and Équipe Spectra, gsmprjct° created, designed, built, and co-produced Star Wars Identities and is responsible for its twelve-city, six-year world tour.
Exhibitions Multimedia

Indiana Jones and the Adventure of Archaeology

Design - Exhibition and Experiences

Montréal, Québec, Canada

2011 ~ Thirty years after silver-screen archaeologist Indiana Jones embarked on his first quest, X3 Productions and partners were given the opportunity to collaborate with Lucasfilm in the creation and development of an international travelling exhibition celebrating Indy and his practice.


Design - Exhibition and Experiences

Laval, Québec, Canada

2011 ~ Founded in 1994 as a recreational and educational complex dedicated to space sciences, Laval’s Cosmodome opened the doors on a new and immersive permanent exhibition in 2011. Designed and developed by gsmprjct°, the exhibition seeks to inspire curiosity about space and astronautics in the young and young at heart.
Exhibitions Sports

Ajax Experience

Design - Exhibition and Experiences

Amsterdam, North Holland, Netherlands

2011 ~ Located in central Amsterdam, the Ajax Experience has been designed by Sid Lee Architecture in collaboration with gsmprjct°, who designed the museum’s scenography and feature exhibits. Lightemotion was commissioned alongside these respected architecture and design studios, to add a dynamic lighting program which highlights the exhibits through the clever integration of lighting into the architectu...

Atic Experience

Design and build the exhibition

Abu Dhabi, Abu Dhabi, United Arab Emirates

2010 ~ The Advanced Technology Investment Company (ATIC) was established in 2008 with the mandate of creating a global technology portfolio and diversifying the Abu Dhabi economy. gsmprjct° worked closely with ATIC and Aya, an Abu Dhabi-based creative communications firm, to create this project that celebrates the company’s important role in the rapidly developing Emirate.
Architecture Construction Exhibitions

At the top experience - Burj Khalifa

Architecture, Exhibition Design and Build

Dubai, Dubai, United Arab Emirates

2010 ~ Starting at the visitor centre, located at the Mall level of the complex, this multimedia experience presents the visitor with the history and facts about the tower, its construction, and the many people behind it. Before reaching the elevator that will bring them to the top, visitors have the opportunity to view a large illuminated model of the Burj Khalifa, to go through a tunnel animated by vi...
Architecture Construction

Burj Khalifa

At The Top - Experience Design and Build

Dubai, Dubai, United Arab Emirates

2010 ~ Burj Khalifa was designed to be the centerpiece of a large-scale, mixed-use development that would include 30,000 homes, nine hotels (including The Address Downtown Dubai), 3 hectares (7.4 acres) of parkland, at least 19 residential towers, the Dubai Mall, and the 12-hectare (30-acre) man-made Burj Khalifa Lake. The decision to build Burj Khalifa is reportedly based on the government's decision to...

Al Nokhba booth - ATIC

Design - Exhibition and Experiences

Abu Dhabi, Abu Dhabi, United Arab Emirates

2010 ~ ATIC Career Fair in Abu Dhabi -

Singapore Living Galleries

Design - Exhibition and experiences

Singapore, , Singapore

2006 ~ These Living Galleries are light museum fare, offering the kind of high-energy and big-impact museum experience, with easy browsing and lots of interactivity, that appeals to a younger generation of people who are not traditionally museumgoers. Four specific themes were chosen to represent the history and social evolution of Singapore: food, fashion, photography, and film. Each gallery is divided ...

Singapore History Gallery

Design - Exhibition and experiences

Singapore, , Singapore

2006 ~ Combining a narrative approach with state-of-the-art technology, all the while remaining true to Singaporean traditions of storytelling, this exhibition redefines the conventional museum space by inviting visitors to stroll through the history of Singapore from the 1300s to the present day. At the start of this journey, visitors choose one of two paths. One focuses on major historical events; the ...
Exhibitions Events Sports

Lincoln at the Us Open

Design - Exhibition and Experiences

, New York, United States

2005 ~ As part of its five-year sponsorship agreement with the US Open, the Ford Motor Company showcased Lincoln cars on the grounds of the tournament for five consecutive years. Various designers were contracted to develop the concept for each installation, and gsmprjct° provided technical direction, project management, construction supervision, and on-site installation services.


Technical Development and Scenography

Los Angeles, California, United States

2005 ~ Collapse? was the Natural History Museum of Los Angeles County’s second foray into producing rich multi-sensory exhibits with contemporary themes and, like its first, it was designed by renowned French designer François Confino. gsmprjct° handled all technical development and scenography for the exhibition.


355 Rue Sainte-Catherine Ouest #500, Montréal, QC H3B, Canada
+1 514 288 4233
+1 514 288 3820

Singapore Office
279 River Valley Road, Singapore 238320
+65 6737 8907
+65 6737 0126

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