2013 ~ Iceberg is a playful immersive work that tells the story of an iceberg, from its calving into Arctic waters to its final melting near a southern shore. In their natural state, the crevasses within an iceberg resonate like gigantic organ pipes whose t...
2014 ~ Casino du Lac-Leamy wished to create a new space in order to offer a comfortable, exciting, and stimulating gambling environment. Sid Lee Architecture redefined the casino experience using in-depth knowledge of our clientele as well as new customers' expectations.
2014 ~ PixMob unveiled the first ever human video canvas for the Pepsi Super Bowl XLVIII Halftime Show viewed by 111,5 million across the world. During the show, 500 field performers and 80,000 live spectators were incorporated into Bruno Mars’ performance through a debut presentation of PixMob VIDEO interactive LED technology.
2015 ~ The new Simons Edmonton store landed in Europa mall’s redefinition to become the trendy fashion destination of the shopping center. The desire to create both an architecture and interior design that is distinctive and glaring compared to the rest of the mall was the starting point of the process. This resulted in a very simple geometry that is clad with titanium blades. The main goal while using titanium was to use its rich te...
A journey to the top of the world’s tallest building
Dubai, Dubai, United Arab Emirates
2010 ~ Starting at the visitor centre, located at the Mall level of the complex, this multimedia experience presents the visitor with the history and facts about the tower, its construction, and the many people behind it. Before reaching the elevator that will bring them to the top, visitors have the opportunity to view a large illuminated model of the Burj Khalifa, to go through a tunnel animated by video projections, and to stop a...
2011 ~ Located in central Amsterdam, the Ajax Experience has been designed by Sid Lee Architecture in collaboration with gsmprjct°, who designed the museum’s scenography and feature exhibits. Lightemotion was commissioned alongside these respected architecture and design studios, to add a dynamic lighting program which highlights the exhibits through the clever integration of lighting into the architectural details.
2014 ~ Fourteen projectors on yokes automatically recalibrate in real-time to cover the entire stage of the largest permanent show in the world. VYV Copernic emitters embedded in the stage, including rugged submersible versions for the 10 meter deep pool, ensure that images always converge regardless of the stage’s and projectors’ seemingly infinite configurations.
2015 ~ For its fifth edition, the Dubai International Parachuting Championship organisation wanted to launch the competition by representing the best of parachuting and of the city of Dubai in a spectacular way. BlackOut’s vision was to immerse the public in the world of a skydiver. The main aim was to make the public feel something they never felt before, the possibility to live the liberty of skydiving.
2015 ~ L’Hôtel Le Germain Toronto est un hôtel-boutique d’exception au coeur du secteur culturel de la ville. Un refuge élégant pour la clientèle d’affaires ainsi que celle de loisir avec un mélange d’un design recherché et un service de première classe. L’hôtel a été nommé, dans le magasine Condé Nast Traveller, l’un des nouveaux hôtels les plus hot dans le monde en 2004, seul établissement canadien à se mériter un tel titre.
2014 ~ Sid Lee Architecture took an old ferry and created one of the most gorgeous luxury spas in the world. The transformation turned heads both locally and internationally with features in countless magazines and awards galore.
2015 ~ Located in a former shipyard, Red Bull’s new Amsterdam headquarters needed an identity. Sid Lee Architecture revived the space by combining the raw simplicity of an industrial space with the brand’s legendary invitation to perform.